What Is Digital Scholarship? Culturomics. Networked science. Big data. Digital humanities. Personal cyberinfrastructures. Computational thinking. Are these mere buzz words, or does digital scholarship offer the learned professions something truly new? This talk explores this question, from Vannevar Bush's Memex to ways in which personal, networked computing offers us new ways to think about, and experience, communication, metaphoricity, and metacognition.